Marketing Mashup

CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content

Episode Summary

Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.

Episode Notes

Chris Savage is the co-founder and CEO of Wistia, a video sharing and hosting company (and pioneers of the brand affinity movement). After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a multi-million dollar business with over 150 employees (including 1 labradoodle). Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek. I've been following Wistia's journey for the past few years and I'm delighted to welcome Chris to the podcast.

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